Bluman Associates has partnered with DOOH LED expert Bob Kronman of Kronman Associates to provide expert consultancy for a digital screen upgrade at London’s iconic BT Tower.
Bluman was commissioned to undertake an initial feasibility study after BT expressed an interest in replacing the existing LED screens in 2015.
The iconic LED screens at Piccadilly Circus have been switched off this morning. The LED screens by Yesco/Prismview, Barco and Daktronics will be removed and a new, single large screen will be installed.
The new screen will do away with the traditional, individual advertiser sites and allow the owners to lease the screen as one large display or in smaller sections. The new screen will be switched on in the autumn of 2017.